Although the act of designing has always been—and always will be—a process of discovery, the question is: upon what do we base our speculation in an evolving social context? An evidence-based approach is not linear or static, nor does it provide a ready-made suite of answers, it simply means that we look beyond the limitations of our own knowledge for reliable information upon which to base our process.
City council member Mike Kasperzak is generally proud to call Google a neighbor, but he points out that the company’s presence isn’t the economic windfall you might think. There’s no sales tax on Google’s search or ad businesses, and no sales tax on the free meals that Google dishes out to employees. “I don’t want them to leave, but they aren’t the cash cow that everyone thinks they are,” says Kasperzak.